GS1 Digital Link eliminates the need for multiple barcodes\QR-codes on the package.For example, a typical barcode nowadays provides only a GTIN number. Brand owners and retailers will connect physical products to web pages with much more information about the products than what is typically encoded into data carriers.In comparison with existing practices, using GS1 Digital Link will bring two main advantages: Still, they will be able to navigate to other web pages or trigger specific functions according to their needs. Different actors (for example, brand owners, retailers, consumers) can scan the same QR-code. GS1 Digital Link is a standard that describes URI syntax and architecture to connect data carriers (barcodes, GS1 DataMatrix, RFID, QR-codes, NFC, etc.) to the web. What is GS1 Digital Link, and which problem it solves? It is also crucial for retailers not to be left outside of this process, but instead, they should utilize this opportunity to improve their operations and customers-engagement. An increasing number of brand owners are moving or considering moving towards the GS1 Digital Link standard. There is a need to provide more product-related information to consumers to retain and grow business.
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